Type Session 2

TYPE SESSION 2 

Kerning - The space between two letters.

Definition- In typography, kerning (less commonly mortising) is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while-tracking (letter-spacing) adjusts spacing uniformly over a range of characters. In a well-kerned font, the two-dimensional blank spaces between each pair of characters all have similar area.The related term kern denotes a part of a type letter that overhangs the edge of the type block.

Never reduce any of the spacing between letters ( negative kerning). The spacing should only ever be increased.

We next tried kerning ourselves in indesign spelling out our names in capitals in san serif. 

My name before kerning.

 I added kerning spaces between the letters that looked too close together such as the 'R' 'I' 'A'

We next looked at how to break a sentence up.

We agreed the best way to break up a sentence is to use a comma to have a pause or a break.

Hierarchy - a system in which members of an organization or society are ranked according to relative status or authority.

We read top to bottom - The next thing we got asked to do was type out: 

FOUR
THREE
TWO
ONE 

To create what will be read first i decided to arrange it by decreasing the point size so one was read first 

We next put some text into a full document into indesign so we could have a look at it in place to see how easy or difficult it was to read.

• We have to reduce the size of the type
• Kerning

We next put our text into columns i decided to justify mine so i became orderly and looked neater.

• Its better two have two columns than have three 

• Two is easier to read

• 10 to 12 numbers is maximum words on a lines