Type Session 2

TYPE SESSION 2 

Kerning - The space between two letters.

Definition- In typography, kerning (less commonly mortising) is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning adjusts the space between individual letter forms, while-tracking (letter-spacing) adjusts spacing uniformly over a range of characters. In a well-kerned font, the two-dimensional blank spaces between each pair of characters all have similar area.The related term kern denotes a part of a type letter that overhangs the edge of the type block.

Never reduce any of the spacing between letters ( negative kerning). The spacing should only ever be increased.

We next tried kerning ourselves in indesign spelling out our names in capitals in san serif. 

My name before kerning.

 I added kerning spaces between the letters that looked too close together such as the 'R' 'I' 'A'

We next looked at how to break a sentence up.

We agreed the best way to break up a sentence is to use a comma to have a pause or a break.

Hierarchy - a system in which members of an organization or society are ranked according to relative status or authority.

We read top to bottom - The next thing we got asked to do was type out: 

FOUR
THREE
TWO
ONE 

To create what will be read first i decided to arrange it by decreasing the point size so one was read first 

We next put some text into a full document into indesign so we could have a look at it in place to see how easy or difficult it was to read.

• We have to reduce the size of the type
• Kerning

We next put our text into columns i decided to justify mine so i became orderly and looked neater.

• Its better two have two columns than have three 

• Two is easier to read

• 10 to 12 numbers is maximum words on a lines

Type Session 6.2.14

TYPE SESSION 

Today we had a type session with Graham he first began the session by discussing some basic type history.

We discussed as a group 

• Gutten Berg printing press http://en.wikipedia.org/wiki/Johannes_Gutenberg

• Internet - Revolution 

• There will be a bigger revolution

Type Terminology (notes)

• William Massey

• 
  

• We looked at the type terminology of the letters 

• We discussed the 'shape of the word you read'

• Classification / Linotype

• Black Letter - Gothic Hand written

• Decorative pictorial - Hand written

• Roman nineteenth century vernacular 

• Construction 

• Shape proportion

• Modelling

• Weight

• Terminations 

• Key Characteristics

We did two small tasks in the session the first was use a typeface we had chosen to best represent ourselves.

I chosen BEBAS NEUE and made it bold i like to think i am a confident person and loud i think this font represents that yet its still approachable and not to harsh.

The second task we were assigned a job title and asked to make a business card using type to best describe our role. My job title was 'Window Cleaner'  I decided to use a large bubble like typeface to represent soap or water. I wanted the rest of the typefaces on the business card to be playful and approachable as a window cleaner is a manual labourer job.

I found the session really helpful although i already apply appropriate typefaces to my work this session helped me understand the strength of using typefaces alone without imagery or info graphics and the impact they can have.