The Body Shop Evaluation

ENDING THE BODY SHOP BRIEF.

Today i went and spoke with Fred and discussed how i wasn't happy with my progression made throughout my Body Shop brief. I feel as though i am going round in circles and i haven't been able to achieve the outcomes i had wanted.I originally chose to do the body shop brief as one of the first briefs i had picked. I decided to choose it as i wanted to gain more knowledge about the brand and come up with new innovative ways i could execute making promotional posters for the brand.

When beginning designing for the posters i kept coming up with ideas and just experimenting with different options from using photography to then simple designs using only type nothing i was trying seemed to be answering the brief or make me feel like i was achieving anything as i felt my design was poor. I think i made the mistake of choosing this specific brief simply because it was a cosmetic brand. When i began reading more into the brief realised how it wasn't for me and this taught me that i should always read throughout a variety of brief before just choosing one.

I tried three different methods for the design solution for this brief. I felt deflated and stressed that i couldn't come up with an appropriate resolution for the brief. I think the main reason i struggled was because i was working on the Asos brief as well when it came around to begin collaborative i was trying to balance three D&AD briefs at once among around another 5 or 6 briefs. I defiantly underestimated the depth and amount of work that needs to go into a d&ad brief to give it a strong resolution.

I felt disappointed in my self when asking if it i could leave the body shop brief as no resolution was working how i imagined and how i felt i was wasting my time and it could of been used better else where but at the same time I'm glad i made that initiative to end the brief as it gave me more time to focus on my other work and i ended up producing a resolution at a very high standard for the Asos D&AD brief.

Ive learnt of next year to consider my briefs thoroughly before selecting them also if i am struggling with a concept to manage my work load better and spend more time on different briefs to make sure i achieve what i originally wanted to. I have also learnt what style briefs suit me and what I'm interested in and what I'm not. Overall I'm disappointed i didnt finish the brief but as it benefited other areas to the module I'm glad i made that decision. 

Interim Evaluation - Responsive

RESPONSIVE SUMMATIVE EVALUATION

For responsive so far I have completed two client briefs and I am half way through my main brief I feel as though I would of liked to make more progress with the responsive module I just need to apply my self further. 

I enjoy doing live briefs and competition briefs I like the comparison between the two with competition briefs you get a lot of the mandatory requirements given to you and your work is more directed. I think already completing two client briefs has really helped me and prepared me for future client briefs although I am aware that all clients will be different.

I am finding the body shop brief quite difficult as it’s asking for you to produce 4 posters about existing products given to you that there’s not a lot you can go with so its going to take a little longer trying to do something that’s distinctive and not something that the body shop has already produced in a similar style. I have my concept for the campaign and I am just finishing that off which I am pleased about. I think over the next few weeks I will put more time into my responsive briefs so I can a lot out of it.
I have a few more live briefs ready to start and 3 competition briefs. I think my strengths throughout this module so far would be reading through my briefs properly this has helped me with not missing out any vital information and trying to be organized with what needs to be done first in order for me to achieve the high results and produce work at the highest standard possible. Another strength would definitely be my Photoshop skills improving and being able to mock up my work onto stock images to show clients and to use on impact boards for presentations it makes a huge difference to your work. I think a weakness of mine throughout responsive is not setting myself enough time for individual tasks I does take time to plan research and design so I will definitely focus on planning my time better for the rest of the module.
I think that the module has taught me to understand what clients want and it’s important to get all of the information so you can create the best outcomes at a professional standard.

Responsive Final Crit

THE CRIT

In the crit we placed our boards , questions and also our summative evaluations out on a space. To begin the crit we walked around the class room having a look what other people had done and  getting a feel for quantity of work produced. We had to join up with a few people so we were in groups of 6. We then got into pairs and reviewed another pairs work in our group we had to fill out a progress crit - peer feedback sheet.

There was questions left by the peoples work we were criting so we had to make sure we answered them to give them qualitative feedback. I felt there was high level of work produced throughout the class and people had answered there briefs efficiently and thoroughly.

FEEDBACK:

The feedback i received i felt was useful although not all of my questions were answered:

Is clean/healthy living big enough for a campaign? YES

What else could i try? Try and make posters more visual , using illustrations , imagery?

What do you think of when you think of healthy & 'mind body & soul'? Yoga , meditation exercise  and nature.

PROGRESS CRIT - PEER FEEDBACK

Comment on the effectiveness of the product/proposal in relation to the original brief

Strengths:

The mandatory requirements have be executed , they answer the brief appropriately.
Colours of Autumn looks awesome in context

Suggestions 

The tag line "Start looking after the inside aswell as the outside" should be swapped around because the body shop does look after the outside.

Comment on the appropriateness of the response to the identified audience and/or context.

Strengths:

The idea of linking the spiritual stuff is good.

Suggestions:

Be careful when involving religion stuff as appealing to one set of people will push away another. Use what you have researched into you designs.

Strengths:

The mockups of final resolutions are clear.

Suggestions :

Try putting the final posters into real life situations like mentioned.

Comment on the quality/effectiveness of the presentation of the product/proposal

Strengths:

It is very clear what processes have happened in the design boards , step by step

Suggestions:

Spelling , show the products in there true life situations.

General comment on work presented

Concreare on selling what feels food on the outside , not inside , colour choices are good and bad the contrasting ones are good , the others are not legible have circled the good ones.

DE-BRIEF:

• Does the research inform the product

• Is the idea fully resolved

• Mockups believable/refined.

• Spelling mistakes , try and avoid typos.

• To much text - make it more visual

• Number your boards.

• Too much information / text on the boards.

The crit has been really useful as its only half way through the responsive module I'm glad i will be able to apply my self further and gives me chance to change and expand on my designs. I will read through my feedback thoroughly and take on board my suggestions given to make my outcomes the highest standard possible. 

Final Crit Design Boards - The body shop

FINAL DESIGN BOARDS

CRIT QUESTIONS:

Should I try and find a new typeface rather than using the hand rendered one similar to the typeface that body shop already use?

Is my concept strong enough?

Is clean/healthy living big enough for a campaign?

Do my colour choices work?(I am trying to stray away from their original earthy colour choice.)

Does my design resemble the body shop?

What else could I try?

What do you think of when you think of healthy & ‘mind body & soul’ ?

SUMMATIVE EVALUATION:

For the body shop brief I was required to create a new campaign and four posters for the individual products given to me in the brief. I decided to start with the campaign once I had created the concept and initial design choices I will apply the same style across my posters to keep the consistency. For the campaign featured on my boards I decided to create a mind body and soul campaign pushing healthy soul and beauty is skin deep. I found it difficult to rebrand the body shop as it was harder than I thought I think my campaign is appropriate for the shop but not sure if its strong enough. I will continue to research and make my design stronger till the deadline so I can properly fulfill the brief requirements to the highest standard.

The Body Shop Designs - ENDED BRIEF

BODY SHOP DESIGNS

I firstly chose the body shop brief as my main brief my first initial ideas were to began designing around the idea of positive quotes. Most makeup brands use high end models where the photographs have been edited. I decided to try and capture the ethos of the body shop by using natural beautiful models wearing little makeup and just head shots. I wanted to play on the fact of the body shops products are good for you and natural so using them will make you the best version of yourself. 

(Work designed before first crit )

I placed quotes over black and white images.

I mocked up different images on stock images to see how they would look and if they created high enough impact.

I preferred this style where the text is a bit darker and around the models face. 

At this stage i wasn't sure if using the models as my main concept to give the body shop a new visual language was strong enough so i decided to take a new approach and research into something slightly different with the a similar theme behind it.

(Worked designed for second crit)

The next topic i researched was the idea of mind body and soul and how i could use more powerful quotes to attract more body shop customers. The body shop uses natural products and organic so i felt that using a spiritual theme would appeal to The body shop demographic.

I used the same typeface the body shop use called 'colours of autumn' and experimented with different backgrounds to achieve a spiritual theme.

I decided i preferred just a simple text with the different colour choices for the main posters and mocked some up with stock images.

After the crit i decided i still wasn't happy with the theme of my design so i decided to look at other aesthetics rather than themes.

Final Variations - 

I looked at the way type could be placed in an effective way. How titles were placed and the impact they made.

I finally created some posters with some tag lines using the first letter of the product to create them.

eg. Body butter - Brilliant ,Bold & Beautiful. 

I chose to do this as i felt i would be a good representation of how the products would make you feel would.

I chose to use an off white colour for the backgrounds & i used different hues for the text of the certain shades which were on the packaging of the certain products.

At this point of the brief i decided i no longer wanted to design for it i felt it wasnt going anywhere and i had other briefs i wanted to focus on and spend more time on I'm happy with the stage i got to but felt i didn't want to waste any more time on it and chose not to develop it further.

Responsive - Interim Crit

RESPONSIVE INTERIM CRIT

We first re-touched on the previous talk before Christmas.

• This session is not so much what you've produced its how you respond & communicate to the audience.

• showing backup work & evidence.

• What we look for when criting?

How well does the work presented communicate the concept/product/context?

• Does the solution answer the brief?

• Are the methods of distribution appropriate?

• Is the concept clear & appropriate?

• Have decisions been made from an informed point of view?

• Is there a clear audience & is the solution appropriate to them?

These are the four boards i brought for the crit.

They were for concept , Research & Audience , Designs & Distribution/Range.

Feedback i received:

Its a positive message , not a guilt trip. Push ' Mind body & soul ' Re-invent yourself.

Answers to the questions in relation to crit discussions:

1. Yes its appropriate its obvious & positive design.

2. Gym good idea , maybe holland & barrat , spas or organic places.

3. Yes , obvious design quote says enough.

4. Yes cleverly thought out - Refreshing

5. Yes applicable to the audience.


Where am i now how can i push it further?

2 weeks time  - Bring Final body shop

BRING

• Design boards Final Body Shop A3 Colour

• Font colour , Collateral & Development

• Visual over text.

• Research /Variations

• Printed A3 5

• Other Briefs (can be presented digitally)

• The actual original brief

• Questions to guide Feedback 5-6

• 200 words summative evaluation.

Design Responsive - New Brief

NEW BRIEF

My first chosen brief was the ASOS brief i recently decided to collaborate with a fashion student on this brief so i decided to use the The Body Shop brief as my main brief to work on in the session so i can get the most successful outcome for this brief i thought it would be beneficial if i re-answer all the questions that were set for the task and the questions we answered in the session.

TASK 2 QUESTIONS:

• Why have you chosen the brief? I am interested in designing for The body shop as i love cosmetics and feel although i have knowledge about the brand.

• What do you want to get out of the brief? To experience a real deadline and to create work for a industry brand.

• What do you want to make /propose in responsive to the brief? Something innovative taking in to consideration ethics & morals.

• What do you need to do / make propose?  Visual and innovative design- posters.

• Whats the problem? The brand has become a little unnoticed due to its lack of creative advertising and dated logo.

•  What is the brief asking you to do ? Re- establish their brand through a new set of visuals. Update them. come up with a social campaign that they have not thought of

• What is the brief trying to achieve? Sales of four of their top products, and overall more sales and customers 

• Who will benefit? Body shop & the buyers of the cosmetics

• What is the message? Body Shop is forward thinking- current, morally and ethically right

• Who is the audience? Women 18-35

• How will the message be delivered? 5 A2 posters 

• Can you forsee a problem with this? The range of products already have a strong aesthetic so it might be difficult to create something new and interesting that still relates to the brand.

SESSION 2 QUESTIONS:

Who is your audience? women 18-35

Who should your audience be? women possibly little older with a disposable income.

Who could your audience be? Men & Women

What do they do ? Work , Socialise , Family Activity's 

Where do they go? Shopping , Gym 

What do they buy? Cosmetics , Healthy produce

Who do they live with? Family , Partner Friends - Student house.

What can you do? Create something innovative  , Posters & images?

What are you going to do? Create posters with a specific design style to emphasise The Body shop 

Why are you going to do it? To promote The Body shop as a forward thinking british brand.

What could you do? An app or Flyers