You have produced a body of primary and secondary research on your chosen subject, and have decided on the direction you want to take this in relation to one of the following:
A brief history of…
A collection of…
An introduction to…
Things you need to know about…
An exhibition of…
Responding to the feedback you received, you should develop and produce a range of responses relating to a minimum of two of the following areas of design:
Publishing & Editorial
Information & Way-finding
Branding & Identity
Product & Packaging
Retail & Promotion
Your work should practically and conceptually explore the possible products, ranges and methods of distribution that you have investigated and analysed in your primary and secondary research. Your work should also reflect your own creative ambitions within graphic design as well as being focused towards your chosen audience.
Background / Considerations
You should consider working across a broad range of media and formats that are appropriate to your subject and your development as a graphic designer. Your response should explore the relationship between the product, range and potential methods of distribution, whilst also analysing context, audience and tone of voice.
You need to ensure that you analyse and critically evaluate the impact of social, cultural, technological and/or ethical concerns with regards to your design solutions. Additionally, you are required to demonstrate your understanding of the limitations and the potential of technologies and processes used in the production of design for 2d, 3d and 4d distribution.
Your content should explore and apply a range of appropriate practical and conceptual approaches as well as being technically competent and contextually appropriate. Your resolutions should demonstrate an informed understanding of issues relating to media, communication, audience and function.
OTHER POINTS MENTIONED IN BRIEFING
- Consider colour branding
- Research audience
- Refine target audience
- Broad range of media & formats
- Mock ups - make a list - bus stop bill boards (new innovative ways of showcasing our work)
- Analyse context audience and tone of voice
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