Wednesday 26 March 2014

Tiger Print brief & Concept

TIGER PRINT BRIEF & CONCEPT

As a stark contrast to last month’s colour competition, we’ve decided to run the popular Black & White pattern competition.

This month we want you to focus on black and white surface pattern. We would like you to design a surface pattern for a male or female recipient that could be used across a range of our everyday products including:

Gift bags, wrapping paper, stationery products or greeting cards.

The brief is open, so get back to basics and think about how the pattern is generated. Explore different techniques and formats, and really experiment with the elements that make up your pattern. Think about how different lines, marks and patterns can be created and applied. Look at fashion and homeware trends for inspiration.

To summarize, we suggest you focus on the following elements in your design:
Organic pattern
Floral pattern
Geometric pattern
Traditional pattern
Retro/vintage inspired
Abstract pattern
Mark making


We are really excited to see what you can produce with a limited colour palette. Remember we strictly want pattern in black and white so this means no shades of grey.

The Details:
We would like your design in black and white, anything with colour will not be accepted.

Your design could be a repeat pattern or a placement print. You may choose to use your favourite method of working or a combination of mediums such as:
Hand drawn/mark making
Digital artwork
Collage/embellishments i.e. embroidery etc.
Photographic elements

Be Commercial:
As always, we’d like you to keep the Marks and Spencer customer in mind. The final design must have a commercial feel that will appeal to men & women. Our everyday range is on display now, so why not pop in to your local store or go online and take a look at what we currently do.

Examples:
We've included a few examples of our previous designs to show what we do.

In addition, check out the Tigerprint Competition blog and Facebook page to see the latest entries and find out about competition updates.

What to submit:
For this competition please submit either a square 500 x 500 pixel jpeg or 500 x 700 pixel rectangle jpeg at 72 DPI (whichever suits your design best).

Each entrant may submit a maximum of five designs each.

Please submit your entries from 4th March 2014 to 31st March 2014 using the 'Enter Now' button below.

Don’t forget, to retain your original artwork at a resolution of at least 300 DPI, in case your design is selected as the winner.

Take Note:
You are not allowed to submit a design that is for sale or has been sold to another party. Tigerprint can only accept original or unpublished work. If you submit an unsuitable entry we won't be able to choose you as our winner.

We will endeavour to approve your designs within 48 hours, after which they will be displayed in the current entries gallery.

The winner will receive £200 and a possible placement in our Bradford studio depending on availability.

Please visit our FAQs and Terms and Conditions before submitting any entries for the competition. Or ask a question on our Facebook page.

Deadlines
Submissions Accepted from: 4th March 2014
Closing Date: 31st March 2014
Winner & Runners Up Contacted: April 2014
Winner & Runners Up Announced: April 2014

RE-WRITTEN BRIEF-



No comments:

Post a Comment