Thursday 23 January 2014

Responsive Final Crit

THE CRIT

In the crit we placed our boards , questions and also our summative evaluations out on a space. To begin the crit we walked around the class room having a look what other people had done and  getting a feel for quantity of work produced. We had to join up with a few people so we were in groups of 6. We then got into pairs and reviewed another pairs work in our group we had to fill out a progress crit - peer feedback sheet.

There was questions left by the peoples work we were criting so we had to make sure we answered them to give them qualitative feedback. I felt there was high level of work produced throughout the class and people had answered there briefs efficiently and thoroughly.

FEEDBACK:

The feedback i received i felt was useful although not all of my questions were answered:

Is clean/healthy living big enough for a campaign? YES

What else could i try? Try and make posters more visual , using illustrations , imagery?

What do you think of when you think of healthy & 'mind body & soul'? Yoga , meditation exercise  and nature.

PROGRESS CRIT - PEER FEEDBACK

Comment on the effectiveness of the product/proposal in relation to the original brief

Strengths:

The mandatory requirements have be executed , they answer the brief appropriately.
Colours of Autumn looks awesome in context

Suggestions 

The tag line "Start looking after the inside aswell as the outside" should be swapped around because the body shop does look after the outside.

Comment on the appropriateness of the response to the identified audience and/or context.

Strengths:

The idea of linking the spiritual stuff is good.

Suggestions:

Be careful when involving religion stuff as appealing to one set of people will push away another. Use what you have researched into you designs.

Strengths:

The mockups of final resolutions are clear.

Suggestions :

Try putting the final posters into real life situations like mentioned.

Comment on the quality/effectiveness of the presentation of the product/proposal

Strengths:

It is very clear what processes have happened in the design boards , step by step

Suggestions:

Spelling , show the products in there true life situations.

General comment on work presented

Concreare on selling what feels food on the outside , not inside , colour choices are good and bad the contrasting ones are good , the others are not legible have circled the good ones.

DE-BRIEF:
  • Does the research inform the product
  • Is the idea fully resolved
  • Mockups believable/refined.
  • Spelling mistakes , try and avoid typos.
  • To much text - make it more visual
  • Number your boards.
  • Too much information / text on the boards.
The crit has been really useful as its only half way through the responsive module I'm glad i will be able to apply my self further and gives me chance to change and expand on my designs. I will read through my feedback thoroughly and take on board my suggestions given to make my outcomes the highest standard possible. 

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