Visual Identity - 'The Pattern Festival'

VISUAL IDENTITY

When designing my branding for the pattern festival i needed to make sure i kept the same colour choices as my design choices to everything is consistent and works as a set.

COLOUR CHOICES

TYPE LAYOUT

DRODGIA TYPEFACE:

For the titling :

Central-

Left aligned-

Right Aligned-

I preferred the right aligned text as its most legible.

THE PATTERN:

The next step i needed to create an intricate pattern that would be used throughout the branding information and way finding and for the promotional material.


Variations:

Final variation:

This was the final pattern i was happy with as it was simplistic.

I selected the option pattern make:

 Now i have the pattern saved in the swatches tab i am able to create shapes and create a clipping mask. This option will be helpful for the back of the business cards and other promotional material.

Now i have the variables of the type and the shapes i am able to begin the promotional pack & information and way finding.