Tuesday 1 April 2014

Penguin Book Cover - The Outsiders Brief

THE BRIEF

The Outsiders by S.E. Hinton

The original teenage rebel story . . .

The Socs' idea of having a good time is beating up Greasers like Ponyboy. Ponyboy knows what to expect and knows he can count on his brothers and friends — until the night someone takes things too far.

S.E. Hinton was only seventeen when she wrote The Outsiders. Told in a direct, first-person voice, it is a miracle of honesty with immediate appeal and is still every bit as powerful now as when it was first published in 1967.

Students are invited to design a whole new cover look for The Outsiders, in order to bring this classic to a new generation of readers, ensuring that this timeless story remains an integral part of every teenager's bookshelf.

Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 17mm wide).
What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market of both teenagers, to pick up and buy for themselves, and adults to buy for them. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover needs to be able to work on its own and be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to
:

have an imaginative concept and original interpretation of the brief
be competently executed with strong use of typography
appeal to the broadest possible audience for the book
show a good understanding of the marketplace
have a point of difference from the many other book covers it is competing against
be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops



Re-Written brief :




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