Indicative Content
- Strategic selection of briefs
- Brief analysis and the clarifying of problems in respond to a client centred brief
- Brief management.
Project Proposals - 10 steps to wringing persuasive project proposals.
1. Set clear aims & Objectives
consider language type and information how they work together to deliver the whole story.
Overall Aims. Specific aims. Objectives
- What will the impact be?
- Who or what will it impact on?
- How will it make an impact?
- Outcome
- Outcomes
- Out puts
Firs describe your aims......
- Aims: Aims are the changes that your project will make o the status quo.
- Changes in peoples perceptions
- Changes to the way people do things
- Political change
- Social change
Objectives : Objectives are the methods or the activities by which you plan tot achieve your aims.
- What research will you carry out
- Where will you go for specialist information
- What kind of people will contact to help you along
- what expert advice will you need
- What processes will be involved
- which skills will be evidence
- what activities will take place
2. Be smart - The definition of objectives
Specific - Details exactly what needs to be done
Measurable - Achievements can be measured in terms of units or specific success criteria
Achievable - That resources scope and scale are within your capacity
Realistic - The objectives are possible to attain which is important for your motivation
Time bound - The period of time , target dates schedule or timetable is clearly defined.
3.Use words from the brief
4. Justify the need for your proposal
5. Describe your audience
6. Describe your motivations
- What are your goals?
-What are your ambitions?
-What are your success criteria?
-What are your values?
7. Consider the Viewer
- Spell check -
8. Don't be Vague
9. Visualise the ending
-Talk about the ending
10. Assume nothing
- & Question everything
MINI CRIT
In small groups of 4 we discussed what we were doing for our brief and if our outcomes were achievable or not or perhaps to safe?
In my group there was Beth , Will & Renish.
Beth: Oasis Brief
Idea - She said she might create something illustrative and she will consider all platforms because not many people know the some key features about Oasis Eg. That they use pay pal and not many people know about it.
We all agreed that her idea is achievable and that she should try see what other similar companies do for research.
Will: Purdy's
Idea- Incorporate social media with brief like innocent smoothies do.
His idea is also achievable and he will propose ideas to get his idea and message across
Renish: Purdy's
Idea-He wants to create some kind of carton his idea is achievable but he will need to research to see if the type of drink can actually be put into a carton. He showed a prototype of white type onto a black carton.
Feedback i received -
3.Use words from the brief
4. Justify the need for your proposal
5. Describe your audience
6. Describe your motivations
- What are your goals?
-What are your ambitions?
-What are your success criteria?
-What are your values?
7. Consider the Viewer
- Spell check -
8. Don't be Vague
9. Visualise the ending
-Talk about the ending
10. Assume nothing
- & Question everything
MINI CRIT
In small groups of 4 we discussed what we were doing for our brief and if our outcomes were achievable or not or perhaps to safe?
In my group there was Beth , Will & Renish.
Beth: Oasis Brief
Idea - She said she might create something illustrative and she will consider all platforms because not many people know the some key features about Oasis Eg. That they use pay pal and not many people know about it.
We all agreed that her idea is achievable and that she should try see what other similar companies do for research.
Will: Purdy's
Idea- Incorporate social media with brief like innocent smoothies do.
His idea is also achievable and he will propose ideas to get his idea and message across
Renish: Purdy's
Idea-He wants to create some kind of carton his idea is achievable but he will need to research to see if the type of drink can actually be put into a carton. He showed a prototype of white type onto a black carton.
Feedback i received -
- Logo looks really striking on black
- More Research to see all different possibilities
- Look at competitors
- Similar brands.
- Organic colours
- Earthy Colours
Our task from the session was to get on with briefs and try every possibility but consider the outcomes and if its achievable i will relate back to the ten steps to guide me throughout my proposal .
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