Collaborative Crit

COLLABORATIVE CRIT

At the beginning of the session we began by pitching our concept to the rest of the group we were in the same groups as last weeks 3 pairs. We began by talking through some layouts we had put together , some from covers & a board with our next concept proposed over a magazine and a app.

Once we had pitched our ideas to each other we then swapped with the pair clockwise and took there work and went through thoroughly answering the following questions.

• Comment on the effectiveness of the concept.Does it address the problems indented in the brief? suggestions

• Comment on the design direction and decisions made regarding the production and distribution of the response - suggestions

• Comment on what you would do differently and why?

• If money and time were no object how far would you do with the brief based on what has been presented?

• What contextual references can you suggest will be relevant to the proposal?

Me and my partner Beth looked Joes & Alexs work we felt we gave them feedback when they pitched but after having a thorough look we managed to leave them a reasonable amount of feedback good points and some considerations. I felt this crit was beneficial.

OUR FEEDBACK

Me and Beth had our work looked at by Tristan & Bobby we received through feedback they brought points to our attention we hadn't looked at.

MAIN POINTS - 

• Our strengths were the re-branding & layout decisions

• Consider not to worry about the content to much but the style its put in

• Design style is going in the right direction as the now visual identity appears to be more modern.

• Consider northern appreciation

• Try different grid for text

• Bigger promotion campaign.