Design Responsive - Session 1

DESIGN RESPONSIVE

FIRST POINTS 

• Minimum of 5 briefs

• Your choice

• Work with a client 

• Substantial briefs

• Short sharp briefs

• Find competeion & live briefs a mixture.

• Document and submit

• Collaborate - has to have an external audience

'Its not the taking part that counts its the winning

10 THINGS I WANT TO GET OUT OF THIS MODULE:

• To try new things & widen my creative abilitys

• To make people aware of my design makes somebody think - then i have achieved something

• Be more prepared for industry

• Learn how to work better with strict deliverables & Mandatory Requirements

• Be more Independent 

• My behance to have more variation ( need to be careful not to many live briefs your own creative practice and aesthetics need to be noticed not just an online portfolio full of just briefs)

• Learning to work for different types of companies & organisations EG playful or professional

• Find more about me as a designer , What is my defined style & Aesthetic

• Challenge myself & confidence

CLASS LIST 

• Win things

• Find out more about me a designer

• Understand the needs of clients

• More prepared for the industry

• Greater awareness of professional practice

• Connections to clients and potential clients

• Work from outside uni

• Time - workload management

• Industry contacts

• Portfolio development

• Broaden individual practice skills , discipline , ascetics , 

• Distribution & context in relation to production.

10 REASONS WHY I CHOSE MY BRIEFS 

• To challenge myself

• Go out of my comfort zone

• Aware of the target audiences

• Get involved to solve a problem 

• Design work for a variety of companies

• Design a variety of products

• To create more typefaces

• Focus on my strengths and abilities

• Free

• Heavy contextual input

CLASS LIST

• Design a variety of products

• Design for different audiences

• Short Timescales = Industrial practices

• Product , Range , Distribution

• The challenge of stepping outside your comfort zone

• Fresh content

• Focussing on your strengths 

• An interest in the subject

• Socially Motivated - ethically

• You get paid 

• Realistic deadlines

• They seem enjoyable 

• Target audience

• International Recognition 

TASK

We got into groups of 4 and we got given an old brief from D&AD last year. 

EUROSPORT

A number of questions were written on the board by Fred we answered four questions we heard what other groups got then we began the next four questions..

First four questions - 

• What is the problem ? Its not British enough , Theres competition from itv they have more of the viewers

• What is the brief , asking you to do ? 30 second TV spot , using branding they will provide.

• What is the brief trying to achieve? Give the audience a reason to choose Eurosport over ITV

• Who will benefit ? Eurosport

Second group of questions.

• What is the message ? That Eurosport are the home of cycling

• Who is the audience - 18-55 year olds , hardcore cycling fans sports fans male and female

• How will the message be delivered ? A TV spot

• Can you forsee a problem with this ? ITV is more viewed

 After this exercise we realised even though everyones briefs were different we all had similar asnwers we realised :

• The briefs weren't as specific as we first thought.

• The companies ask for help

• MONEY

• we need to create student briefs to get awareness for they're company

• They will benefit

• As students we will be ripped off we need to be careful BUT - contact and explore