Wednesday, 5 February 2014

OUGD505 Briefing STUDIO BRIEF 1

STUDIO BRIEF 1
This brief is in three parts
Part 1:  Based on the introductory workshops develop a practical, visual and contextual investigation of a specific subject of your own choosing. You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed cretive development. Your research and development of ths part of the brief should be documented on appropriate blogs and will be prented as part of your interim concpet pitch.
Part 2:  Develop a body of practical and contextual research that explores the relationship between TWO of the following areas of design.
Publishing & Editorial
Information & Way-finding
Branding & Identity
Product & Packaging
Retail & Promotion
One of these should be your primary focus of contextual research with the second allowing you to relate this discipline to the broader creative and professional contexts of graphic design. Your contextual research, critical observations and reflective evaluations should be documented on your Design Context blog and summarised in the design and production of a 16 page Design Context Publication.
Part 3: Develop and produce a practical and contextual response to your research that brings together your research into content, context, specific design disciplines and appropriate media/formats. Your response should explore the relationship bewtween product range and methosd/media of distribution as well as specific audiences, contexts and apropriate tone of voice. 
Resolutions & Products appropriate to your selected brief(s).
Presentation boards articulating the selected research development, resolution and contextualisation of your work.
Posts to your Design Practice & Design Context blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.
A 16 Page Design Context Presentation and supporting research

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