DECISION MAKING
After mine and Beth's collaborative crit for our MONOTYPE d&ad brief we decided to have a chat to see what was the most common comment we received in our feedback and what we need to work on. We realised that some of the imagery we had chosen for our front cover wasn't really working and didn't best portray the north and maybe it wasn't very appealing and more depressing. I can see how me and Beth overlooked this element because we were focusing on the type.
We were also told that the sub header typeface didn't work with the brush font and we should consider a different style. Make something san serif. Me and Beth really like our brush font as its feels handwritten and real we feel like we want to keep that aesthetic to bring the magazine to a more modern genre and keeping the magazines ethos.
We decided that we would look back at the brief to see if we had missed anything or we could take anything away from it. We looked at the original brief and our re-written brief. It came to our attention that the brief really pushed 'new typographic system' when previously discussing this we felt asthough we wanted to use existing typefaces to make our own branding guidelines but the brief would want that as well as a typeface.
Me and Beth have decided to take on a larger challenge and try a new sub header typeface and try using a brush stroke to achieve one similar to the one we have at the moment and see which is most successful.Luckily for me and Beth as we have been working at steady pace and are very far on with our brief we already know the layout styles and how we will chop the convent and how we will execute paper size to the most appropriate choice.
As we have three weeks till submission we have enough time to design our typeface between us and experiment. Not forgetting working on our campaign. I think we are working at the right speed and have planned our time sufficiently.
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