For the asos brief i am collaborating with a fashion student called Carmel Woolmington from LCA we decided to meet up so we could brain storm and get our concept onto paper before we began designing. We began by looking at the brief so we thoroughly understand the creative challenge before we could begin researching.
First i re-wrote the brief-
Brain storming -
Concept - We decided after discussion to design a virtual wardrobe where you can upload and image of your face and try on different items of clothing. But not only does the app feature one size of body shape but multiple so you can really get a feel for what you would look like in the certain clothes.
In addition to the app we've decided to also propose a concept were somebody wearing the certain clothes could in fact take a picture of them self and send it to e.g.. #asosonlocation and it will appear on asos , instagram ect. so people can see what the specific clothing items look like in the locations such as festivals clubs , restaurant. We think this will improve the social media side of the company and improve bring more customers to the brand.
We will show our concept over a series of images in a created look book.
Others thing we will consider :
- Look into Existing Fashion apps
- Considering programmes we will use .. ISSUU , Olapic , Instagram
- Our concept is up dateable
- Using WGSN for future brand predictions
- Style - Prints & Fashion Illustrations
- Supporting material - sketches & boards
- Websites : WGSM , style.com , Asos , eppendalil - Design studio.com
Examples :
ACTION PLAN -
For the next time me and carmel meet up we decided to make some key points we need to research and look at:
- Typefaces
- Colour
- Patterns
- Sketches
- Silhouettes
- Trends
Im really looking forward to working on this brief with carmel we've made a good starting point and have our concept we just need to research more in depth and start sketching some ideas.
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