ASOS - NEW BLOOD
Before i began putting my boards together i felt it would be appropriate to re-listen to the full audio sample given on the D&AD website for Asos. This would help me use the most appropriate words on my boards.
The audio sample talks about the brand being friendly genuine and real after listening to these words i felt it would be appropriate to make a mind map so i didn't miss any information write it all down.
This was beneficial as it helped sum up what i was trying to say and direct the content of my boards to answer the brief more specifically to support my work.
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