Asos Brief - Finalising Categories

ASOS BRIEF 

Finalising Categories

Me & Carmel met up this morning when we had last met we had given one and other a list of different tasks to complete one of them was to come up with a pattern design we could use through our look book with a monochrome theme. 

I showed my pattern design to carmel and this is what she had produced.

We both agreed we loved this idea and it would work for the website and lookbook.

Before we began Finalising the categories we decided to reflect on our look book mind map so we had what was going where in the right order we made an indesign document and laid out the pages in preperation.

This is our mind map for the opening page and for the categories:

OPENING PAGE:

New asos message
Contents
Page numbers
Pattern (Keeping the same aesthetic)
Maybe Photography

CATEGORIES:

Playsuit
Dresses
Coats
Tops
Bottoms
Jackets

This is our mind map for the APP double page spread and for the location:

APP:

Live feed
App links OLPAIC
Rotates 360
Add head to the image
All body sizes
Swap & add clothes

LOCATION:

Nightclub
Holiday 
Evening
Festival
Work wear
Olapic----linked
Uni/Casual

Extra considerations i made mind map for were more things i needed to consider before we began designing. 

Such as : 

Layouts

Stock

Typeface

Colours

Header , subheader , body copy

Grids

type size.

Here are our pages with the correct titles for the page numbers.

1- Front Cover

2-3 Opening page

4-5 New interactive experience

6-7 APP

8-9 categories

10-11 Editorial visual

12-13 location

14-15 up & coming 

16 visual

I also made a plan of the next 3 meets me and Carmel would have 

FRI 7TH - 2.30PM
MON 10TH - 1PM
WED 12TH - 1.30

Extra planning - 

I made a mind map for extra planning this was to be more beneficial for me so i could keep a track of where i was.

• Managing time to get everything done

• Carrying on visual research

• photography print slot booked

• Job roles - split work load

• come up with name/names

• Document everything.

I am really pleased with the progress me and carmel have made since the last time we met we have both got big tasks to complete for next monday so we can be swiftly moving on with our work and getting it ready for print.