My first chosen brief was the ASOS brief i recently decided to collaborate with a fashion student on this brief so i decided to use the The Body Shop brief as my main brief to work on in the session so i can get the most successful outcome for this brief i thought it would be beneficial if i re-answer all the questions that were set for the task and the questions we answered in the session.
TASK 2 QUESTIONS:
- Why have you chosen the brief? I am interested in designing for The body shop as i love cosmetics and feel although i have knowledge about the brand.
- What do you want to get out of the brief? To experience a real deadline and to create work for a industry brand.
- What do you want to make /propose in responsive to the brief? Something innovative taking in to consideration ethics & morals.
- What do you need to do / make propose? Visual and innovative design- posters.
- Whats the problem? The brand has become a little unnoticed due to its lack of creative advertising and dated logo.
- What is the brief asking you to do ? Re- establish their brand through a new set of visuals. Update them. come up with a social campaign that they have not thought of
- What is the brief trying to achieve? Sales of four of their top products, and overall more sales and customers
- Who will benefit? Body shop & the buyers of the cosmetics
- What is the message? Body Shop is forward thinking- current, morally and ethically right
- Who is the audience? Women 18-35
- How will the message be delivered? 5 A2 posters
- Can you forsee a problem with this? The range of products already have a strong aesthetic so it might be difficult to create something new and interesting that still relates to the brand.
SESSION 2 QUESTIONS:
Who is your audience? women 18-35
Who should your audience be? women possibly little older with a disposable income.
Who could your audience be? Men & Women
What do they do ? Work , Socialise , Family Activity's
Where do they go? Shopping , Gym
What do they buy? Cosmetics , Healthy produce
Who do they live with? Family , Partner Friends - Student house.
What can you do? Create something innovative , Posters & images?
What are you going to do? Create posters with a specific design style to emphasise The Body shop
Why are you going to do it? To promote The Body shop as a forward thinking british brand.
What could you do? An app or Flyers
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