For the beginning of the session we discussed our new chosen briefs , why we picked them and what problems we faced. We were put into small groups.
In my group was Anna , Jasper and me.
Annas brief - Love your body
- Picked because the format had been done before
- Strong concept
- Counteracts women in the media
- Raise awareness
- Schools public areas
- Wants to create a fashion app , not sure if he wants to use Asos for uni brief.
- unsure - get more out of it
- National trust - audience not really accurate
We made a few points how-
- Some of the briefs are unclear
- Audience not entirely accurate
- Some of the briefs want to make there brand well known but doesn't use advertising.
Next Task -
ASOS D&AD BRIEF
5 most important words in my brief ?
- Future
- Digital
- Concept
- Ethos
- Connected
5 things you need to consider?
- Audience
- Unisex Brand
- How accessibly my method of delivery is
- Website
- Fashion
5 Design products related to your brief?
- App
- Website
- Magazine/Publication
- Clothing labels (Not Asos)
- Cosmetics
5 Places related to your brief?
- Camden - London
- Paris
- America
- Milan
- China
WHO IS YOUR AUDIENCE?
Fashion-loving 20somethings who are
price savvy, social and addicted to
newness. They love style and to look
and feel great, but they believe there is
more to life than fashion.
WHO SHOULD YOUR AUDIENCE BE?
I partly agree with the specific audience given by the brief but i do think if its for the future it should start a little younger perhaps 16 or 18 somethings this is because the younger generation now use interactive devices now a lot more than perhaps in the past
WHO COULD YOUR AUDIENCE BE ?
Its saying the audience could be 20 something's but i believe not just people around that age or younger. But middle aged people. Fashion lovers.
WHAT DO THEY DO ?
The younger audience i have specified who are older teenagers use iPads and computers like to be up to date with fashion. Older women still use technology as well and like to keep up to date with fashion.
WHERE DO THEY GO?
College , shopping , online shopping & Topshop , River island ect.
WHAT DO THEY BUY?
Topshop clothes , benefit makeup , Magazines ,Technology.
WHO DO THEY LIVE WITH?
Mam & Dad or students
WHO SHOULD YOUR AUDIENCE BE?
I partly agree with the specific audience given by the brief but i do think if its for the future it should start a little younger perhaps 16 or 18 somethings this is because the younger generation now use interactive devices now a lot more than perhaps in the past
WHO COULD YOUR AUDIENCE BE ?
Its saying the audience could be 20 something's but i believe not just people around that age or younger. But middle aged people. Fashion lovers.
WHAT DO THEY DO ?
The younger audience i have specified who are older teenagers use iPads and computers like to be up to date with fashion. Older women still use technology as well and like to keep up to date with fashion.
WHERE DO THEY GO?
College , shopping , online shopping & Topshop , River island ect.
WHAT DO THEY BUY?
Topshop clothes , benefit makeup , Magazines ,Technology.
WHO DO THEY LIVE WITH?
Mam & Dad or students
[PLACES - makes you think of a persons life style unpick the audience and identify where there at.]
WHAT CAN YOU DO ?
Create-
- A short film
- App
- Website
- Series of images (four)
- Publication
WHAT ARE YOU GONG TO DO?
- More research
- Look at the points of Asos that i dislike that can be improved
- Look into Olapic
- Look into more future fashion
WHY ARE YOU GOING TO DO IT?
The points i have mentioned i will do in order to help my App be a success and fit the audience.
WHAT COULD YOU DO ?
Create a website.
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