Tuesday, 27 November 2012

What is research part 1 OUGD405

-What is Research PART 1.

  • Process is more important that outcome
  • Martin Veneky - “Graphic design doesn’t just straighten and clarify the world, it also reflects the world as it ventures beyond problem solving into process, experiment and discovery.”

FAIL        FAIL AGAIN        FAIL BETTER
  • Intuitive approach- What will work , fast approach
  • Stimulated approach- Seeking inspiration, going online , books , libary.
  • Systematic approach - Combing & extracting
  • A strategy for thinking through a problem.
Development
  • The accumulation and ordering of general information specifically related to the problem in hand.
Communication
  • An investigation of the nature of the problem, The investigation of possible solutions to people either inside or outside the design team. 
  • A strategy for visual thinking through a problem
Analysis 
  • What is the problem?
  • What do i need to know more about?
Research 
Evaluation
  • Which full fills the brief
  • Which looks the best.
Solution
  • Be prepare to go back to analysis/research
Research is finding out - how? why? what if?
  • Collecting , info , variety of sauces , books journals internet.
  • Research is the process of finding facts. These facts will  lead to knowledge research is done by using what is already known.
We will look at - 
  • Primary Research
  • Secondary Research
  • Quantitive Research
  • Qualitative Research

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