Re-Writing the brief - Mutton Quad

RE-WRITING THE BRIEF – MUTTON QUAD // STUDIO BRIEF 3

BRIEF TITLE:
MUTTON QUAD

CONSIDERATIONS:

• Consider possibilities for exterior & interior 

• How else can it be promoted?

CONCEPT/PROPOSITION:

• Brand a typographic themed restaurant. Create a theme that will make the restaurant’s aesthetics stand out compared to other competitor’s. 

• Propose other ideas through different channels other than branding. 

• Make it innovative and creative.

• Can be designed using print screen or combined media.

BACKGROUND:

The restaurant, the style of food, the restaurants aesthetics.

TARGET AUDIENCE:

25 + people who enjoy to eat out and enjoy a luxury.

MANDATORY REQUIREMENTS:

• Research and development 

• Specifications

• Thumbnails

• Design Sheets

TONE OF VOICE:

Informative

DELIVERABLES:

Re-Brand using either print , screen , across a number of channels.